We often use LinkedIn to make a great first impression, and build connections, but we don’t often realize that we can SEARCH for prospective clients using this wonderful tool.

Here’s how:

Step #1: Click on the “Advanced” link beside the top Search bar.

Step #2: Use the “Title” field or the “Keyword” field to add your target audience. (You may wish to use variations of the same job, such as HR or Human Resources.) For more on Boolean searches, click here

Step #3: Save your search. For a basic account, you can save up to 3 different searches. You are allowed more searches with a premium account.

SearchLinkedIn

Step #4. Set your alert (when you will receive an email notification) to never, weekly or monthly.

SaveLinkedIn2

It may take a bit of practice to use this tool, but I’m sure once you’ve got the hang of it, you’ll find this to be VERY useful.

 

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years in digital marketing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives elevate their LinkedIn profiles to attract clients and generate leads. Named a LinkedIn Top Voice in 2024, Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. Recognized as an expert in LinkedIn optimization, AI-driven marketing, and digital identity management, her clients include top organizations like Investment Planning Counsel and Franklin Templeton. Ready to elevate your LinkedIn profile and transform your marketing strategy? Learn more at www.punchmedia.ca