Finding your dream client on LinkedIn requires a strategic approach which includes searching and filtering through the platform’s extensive database.

Here’s how to effectively use LinkedIn’s features to locate and connect with your target audience:

1. Define Your Dream Client

Before you start searching, clarify who you’re looking for. Create a detailed client avatar that includes:

  • Industry: What industries are they in?
  • Job Title: What roles do they typically hold?
  • Company Size: Do they work for startups, mid-sized companies, or large enterprises?
  • Location: Are you targeting local clients or global markets?

2. Use LinkedIn’s Advanced Search Filters

Leverage LinkedIn’s powerful search capabilities to narrow down your results:

Step #1: Basic Search: Type relevant keywords into the search bar, such as job titles, industries, or skills.

In this example you’re looking for someone with the title “CEO”.

Linkedin Search bar

(Advanced: You could use Boolean Search with advanced commands such as:

    • "Marketing Manager" AND "Digital Strategy" (Both terms)
    • "Sales OR Business Development" (Either term)
    • "Graphic Design" NOT "Agency" (Exclude results)

Step #2: All Filters

After you click “Enter” for the original keyword search, click on the “All Filters” area listed at the top right.

You can now filter people down via various categories such as

  • Locations
  • Industry
  • Other keywords

LinkedInAllFiltersTop Tips:

Personalize Your Outreach: Start with 2nd-degree connections for easier introductions. Is there a mutual connection you have in common?

Be human whenever possible. With the basic (unpaid) LinkedIn account, you only have 5 personalized connections requests per month.

It may be worth investing in a premium level if you’re making a lot of new connections. The personalized connection is the most important part!

NEVER pitch from your first message. Think of it as a virtual handshake – “Nice to meet you.”.

Another approach: Conduct a Company Search

If your dream client works at a specific company:

  1. Search for the company and explore its employee list.
  2. Use filters to find decision-makers or relevant contacts within that organization​.

LinkedIn limits the number of searches you’re allowed and only 5 personalized connection requests makes it tricky.

I’d love to hear how you navigate around these constraints/restrictions!

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years in digital marketing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives elevate their LinkedIn profiles to attract clients and generate leads. Named a LinkedIn Top Voice in 2024, Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. Recognized as an expert in LinkedIn optimization, AI-driven marketing, and digital identity management, her clients include top organizations like Investment Planning Counsel and Franklin Templeton. Ready to elevate your LinkedIn profile and transform your marketing strategy? Learn more at www.punchmedia.ca