A Step-by-Step Guide to Analyze Your LinkedIn Post Performance: Measure those Metrics!

Want to know which of your LinkedIn posts are resonating the most with your audience?

Here’s a simple guide to accessing and understanding your LinkedIn post analytics.

Step 1: Go to Your LinkedIn Profile

1. Click on “Me” at the top of LinkedIn, then select “View Profile.”
2. Scroll down to the Activity Section, and click “Show all analytics.”

• Note: This is private only to you.

---

Step 2: View your Analytics & Tools

Step 3: View Metrics for Each Post

Click on Posts Impressions to focus on your posts.

You can choose your date range (up to 365 days)

Look at your analytics by date range

And take a look at your Top Performing Posts

Step 4: Record & Compare Your Post Performance

To make this data more actionable:

• Create a simple spreadsheet to track metrics like:
  • Post title or topic.
  • Impressions, reactions, and comments.
  • Date/time posted.

Over time, this will help you spot trends:

• What topics your audience loves.
• The best times to post for engagement (LinkedIn doesn’t provide these metrics but a good “rule of thumb” is between 7:00 a.m. and 9:00 a.m. Tuesdays, Wednesdays and Thursdays).

Step 5: Experiment, Analyze, Improve

Use your analytics to test and refine your strategy:

• What worked well? Repeat those topics, formats, or styles.
• What underperformed? Experiment with new approaches.

💬 Now it’s your turn! Have you checked your LinkedIn analytics before? What kind of posts work best for your audience? Drop your thoughts below! 👇