Sharing status updates on LinkedIn is a great way to build your thought leadership; which is very important because each time someone sees your posts, they begin to see you as the “go-to” expert who can help them solve their problems.
Forrester Research says it takes a minimum of 11.4 touchpoints to build brand resonance. That means, people need to see your name at least 11 times before they start to feel like they know you.
Whether you’re sharing content you’ve created yourself, or you’re re-sharing content written by someone else; when you build top-of-mind awareness you can build for yourself, you’re positioning yourself for better opportunities.
Here are the key elements for a perfect LinkedIn status update:
Optimized photo and headline: Your photo and headline are one of the first brand impressions people see. You want to be sure you appear confident and competent, and your headline should showcase who you are, and how you help your target audience.
Context of the article: You have to frame why you think this article is important enough for people to read. In this information-based economy we are all overwhelmed with being inundated with too much information, but we appreciate quality information that helps us improve our personal and professional lives. What is in it for the reader? Why should they care?
Ask questions to encourage engagement: The power of Social Media comes from two-way engagement. Even if you don’t want to provide your opinion on the article, ask your network what THEY think. This way, the article will receive even more attention and reach more people!
I aim to share status updates at least once or twice per week, and it’s important to remember that quality posts are much more important than simply making “noise”. Make each post matter.
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer, Principal of PUNCH!media and author of “CREATE. CONNECT. CONVERT”
Leslie was called a “Social Media Guru” by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009.
PUNCH!media clients include Investment Planning Counsel, Guardian Life Insurance Company of America and TVO.
PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.