Social Media Strategy
5 Ways To Save Time When Using Social Media
Last week, I presented about “Social Media In The Next Decade” at the Chartered Business Valuators Conference in Ottawa. I kicked of my talk to say that Social Media is no longer “the future of marketing” it’s the present of marketing. Your business HAS to have a presence online because your clients are online. I…
Read MoreFacebook Is Dying – Seriously
As a follow up to my former blog post: Is Facebook Dying A Slow Death?, the answer seems to be “yes indeed” As you will see in the following video from the Huffington Post online, Facebook has lost nearly 9 million visitors in the US and 2 million in the UK. There is more penetration…
Read MoreFacebook Hashtags: What does this mean?
By now, you may have heard or seen that Facebook has now “introduced” hashtags (#) to their users. A brief explanation: “A hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag.” (Source: Wikipedia) In a nutshell: hashtags essentially allow people to follow a conversation or a “thread” when everyone uses the…
Read MoreWhy Your Email Database Is the “Golden Nugget”
There’s been a lot of focus on Social Media in the past 6 years or so. A ton of businesses have been encouraging their followers to “LIKE” them on Facebook or “follow” them on Twitter. And as a Social Media strategist, I love to use these sites to help extend word-of-mouth awareness for my clients.…
Read MoreBusiness-to-business (B2B) Leads: Quality or Quantity?
Love to see this article that says “Mix of Digital, Offline Tactics Yields High-Quality B2B Leads” I recommend people do a mix of it all: traditional marketing, face-to-face AND social media marketing. They are all tools in your overall toolkit. http://www.emarketer.com/Article/Mix-of-Digital-Offline-Tactics-Yields-High-Quality-B2B-Leads/1009664 What’s important to recognize is *everything* MUST start with strategy. And once you know…
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