The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing. Why? Influencers have a pre-established tribe who are passionate about the influencer and…

Read More

Recommendations are a sure-fire way to showcase yourself as a trusted expert in your niche. Many people will look at your testimonials to see what other people have to say about you. Are you trustworthy Do you “know your stuff” Can you deliver results? You sound like a braggart if you call yourself an expert,…

Read More

Backing up your data is like doing your taxes. You put it off until you actually HAVE to. Or, you’ve learned your lesson the hard way by having your system crash and you’ve lost all your data. We have to remember that sites like LinkedIn are “walled gardens”. They hold the key to the data…

Read More
UnprofessionalLinkedIn

Did you know that “users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”? I love to see professionals and companies express interest in using LinkedIn as a business tool, but it surprises me how many people have NOT have invested in optimizing their presence. As you probably know, LinkedIn is MUCH more than just a…

Read More