The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions

Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing.

Why?

  • Influencers have a pre-established tribe who are passionate about the influencer and are much more receptive to their ideas.
  • Their tribe or their “raving fans” trust them implicitly and this instantly gives YOU credibility
  • When other people are validating you and your product/services, people are much more likely to listen.

I bet you’ve visited travel sites before you’ve booked your vacation or read online reviews before purchasing, haven’t you?

Influence from reviews and testimonials can be exceptionally important to your brand because your prospective clients are vetting you the exact same way.

Statistically speaking, leveraging Influencers to help spread word-of-mouth is exceptionally beneficial*:

  • 90% of consumers who recalled reading online reviews claimed that positive reviews influenced their decision to buy.
  • 86% said that negative reviews had also influenced buying decisions.
  • Brand advocates are 70% more likely to be seen as a good source of information by people around them.

Who are potential Brand Ambassadors/Influencers?

In essence, the people who are loyal, devoted and LOVE you!

So how do you motivate them and empower them to share?

  • Reach them early and provide them with “insider secrets” and exclusive offers before everyone else.
  • Make them the “hero” of the story: highlight them as a case study.
  • Address their concerns and make changes (if appropriate).
  • Give them credit and kudos.
  • Always under promise and over deliver.
  • Take them behind the scenes.
  • Appeal to their emotions.

Ask them to share.

Make it EASY for them to share. 

Thank them for sharing.

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Now it’s YOUR turn: Have you found easy ways to empower your influencers? I’d love to hear your thoughts on this.

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Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer and Principal of PUNCH!media

Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and TVO.

PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.

Leslie provides LinkedIn corporate training and LinkedIn profile writing for executives and teams who need a strong, powerful presence online.

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(Note: If you are paying them to review your products/services you want to be sure they disclose this arrangement)

*Sources:
http://contentmarketinginstitute.com/wp-content/uploads/2014/06/Influencer_Marketing_eBook.pdf
http://blogs.constantcontact.com/do-customers-trust-online-reviews

Posted in LinkedIn Tips and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years in digital marketing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives elevate their LinkedIn profiles to attract clients and generate leads. Named a LinkedIn Top Voice in 2024, Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. Recognized as an expert in LinkedIn optimization, AI-driven marketing, and digital identity management, her clients include top organizations like Investment Planning Counsel and Franklin Templeton. Ready to elevate your LinkedIn profile and transform your marketing strategy? Learn more at www.punchmedia.ca