Leadership and Social Media Archives – Page 2 of 3

FEAR. It’s the #1 reason why we tend not to move forward and holds us back from our highest potential. “I don’t want to make a mistake and look stupid.” Is one of the deepest, darkest fears we ALL have. Did you know our fears are based deep in our biology? Our amygdala – the limbic…

Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…

Recommendations are a sure-fire way to showcase yourself as a trusted expert in your niche. Many people will look at your testimonials to see what other people have to say about you. Are you trustworthy Do you “know your stuff” Can you deliver results? You sound like a braggart if you call yourself an expert,…

The Art of Marketing is undoubtedly one of the best investments of your time and money. I’ve attended many of their events and have had the privilege of seeing the foremost marketing thought leaders speak including Michael Gerber (E-Myth Revisited), Daniel Pink (Drive), and Dr. Robert Cialdini (Influence: The Psychology of Persuasion). I’ve been inspired…

Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…