Leadership and Social Media
4 Ways To Turn Employees Into Powerful Brand Ambassadors
Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…
Read MoreWhy The Art of Leadership for Women is a WISE investment
I’ve been fortunate to attend many of The Art of Productions events (The Art of Marketing, The Art of Sales, The Art of Entrepreneurship etc). Each and every event has had phenomenal speakers who are not only great entertainers, but also provide great information and inspiration. Speakers such as Seth Godin, Gary Vaynerchuk, Ariana Huffington, Jeffrey…
Read MoreThe Art of Leadership: “If The CEO Ain’t Happy, Ain’t Nobody Happy”
This week, I once again was “wowed” by another The Art of Leadership event. Speakers included Linda Hill, Robert Sutton, Arianna Huffington, Daniel Goleman, and Rudy Giuliani The room was very large, and not very intimate, yet Arianna Huffington was warm, personable, humorous and she immediately had us all enamoured and riveted. She shared how much her life changed after she had…
Read MoreOpen Letter To The C-Suite: Why You MUST Be On LinkedIn
Attention: All senior C-Suite executives. (CEO, COO, CMO, CFO, CIO, CTO, EVPs, SVPs, VPs etc.) As you know, Social Media is not a fad. It’s not going away anytime soon. Your company may be participating online but – how visible are YOU? You are THE forward-facing CHIEF brand representative of your company. The head honcho.…
Read MoreChallenges of Being A Leader In The Era Of Social Media: 5 Steps To Success
The kiss of death for many businesses in the era of Social Media is “if it ain’t broke, don’t fix it” or worse “but we’ve always done it this way”. As author and Principal at Altimeter, Brian Solis says: “We live in an era of “digital Darwinism, a time when technology and society are evolving faster…
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