What’s the ROI of YOU?
Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“.
When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re expending towards producing results is producing results that warrant that investment.
According to Wikipedia, to calculate ROI you examine the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.”
While ROI is typically calculated and defined by a monetary investment, have you ever thought about the ROI of YOU?
Some of these benefits can be intrinsic or extrinsic.
| EXTRINSIC BENEFITS | INTRINSIC BENEFITS | |
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To find the ROI of you, you have to calculate the intrinsic and/or extrinsic benefits you provide divided by the cost of trust, financial investment, fear of failure and/or embarrassment.
The question is: Do the benefits outweigh the costs when people invest in YOU?
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer and Principal of PUNCH!media
Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and TVO.
PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.
Leslie provides LinkedIn corporate training and LinkedIn profile writing for executives and teams who need a strong, powerful presence online.
NEW: Check out Leslie’s newly launched book “CREATE. CONNECT. CONVERT.”
It’s designed to help empower you to effectively build a strong professional brand, connect properly with higher quality clients and prospects to ultimately convert clients.
