Current trends & tips
What Factors Influence Moms to Buy?
This week, Emarketer circulated more statistics about marketing to Moms. Is it any surprise that Moms (or anyone else, for that matter) trust peer-to-peer consumer reviews? Isn’t this what the “new” age of Social Media is all about? Manufacturers descriptions are biased and intended to sell products. Consumer reviews are not. Moms are powerful influencers…
Read MoreHere comes the mobile bride: US Wedding mag launches barcode technology.
On the heels of three major bridal magazines closing last year (Conde Nast’s Modern Bride and Elegant Bride, and InStyle Weddings), Get Married Media is the first wedding magazine to use Microsoft Tag. A free application that brides can download in their mobile phones uses Microsoft’s barcode technology (gettag.mobi) allows users to snap a picture…
Read MoreSocial Media ROI: Socialnomics video
A very interesting video on Social Media ROI: Socialnomics [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][youtube=http://www.youtube.com/watch?v=ypmfs3z8esI&hl=en_US&fs=1&] Fun to see WHO is making money using Social Media. Don’t you think this video have more impact if they showcased HOW?…
Read MoreSmall Businesses Still Have A Lot To Learn About Social Media
Today’s eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media. According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses. Businesses are also using social media for keeping up with trends and monitoring word-of-mouth.…
Read MoreSocial Media and Online Content Continues to Grow in 2010
Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine’s “2010 Outlook” as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise. Some other…
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