I read. A lot. In my “downtime”, I’m often checking out what’s happening in the world of Social Media. I know, I’m a bit of a dork, but I really love to learn about unique ideas, what is working, what’s the next trend etc. And if you follow me on Twitter, you might even catch…

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Most businesses hire a graphic designer to design logos, marketing material, websites etc. (And, in my humble opinion if you don’t use a graphic designer, you really SHOULD invest in outsourcing your creative because your brand is a HUGE part of your overall brand) I asked my fabulous friend Eva MacNeil – former colleague and…

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At the end of the year, there are always a ton of predictions about what will happen in the new year ahead. While no one has a crystal ball, there are a few business trends that many industry experts predict will be big in 2011. According to Mashable.com: 1. Increased spending on websites 2. Mobile…

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I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…

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