Current trends & tips
Pinterest.com: Not just another pretty picture
I read. A lot. In my “downtime”, I’m often checking out what’s happening in the world of Social Media. I know, I’m a bit of a dork, but I really love to learn about unique ideas, what is working, what’s the next trend etc. And if you follow me on Twitter, you might even catch…
Read MoreBefore you hire a designer – you should know this….
Most businesses hire a graphic designer to design logos, marketing material, websites etc. (And, in my humble opinion if you don’t use a graphic designer, you really SHOULD invest in outsourcing your creative because your brand is a HUGE part of your overall brand) I asked my fabulous friend Eva MacNeil – former colleague and…
Read More2011: Top Biz Trends for the Upcoming Year Ahead.
At the end of the year, there are always a ton of predictions about what will happen in the new year ahead. While no one has a crystal ball, there are a few business trends that many industry experts predict will be big in 2011. According to Mashable.com: 1. Increased spending on websites 2. Mobile…
Read More34% Who Use Social Media Are Actively Sharing About Your Brand: The Importance of Being Engaged (and Ernest)
I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…
Read MoreGastronomic Geotargetting: i-apps heading to a restaurant near you.
Geotargetting is the new catch phrase. From Foursquare, to Gowalla to Yelp, it’s all about location, location, location. Recently Springwise.com showcased a new custom, branded iPhone mobile application for restaurants. Blue Shoe Mobile Solutions – www.blueshoemobile.com – has developed a branded iPhone application which allows patrons to order food (for dine-in or take out), post promotions, events and…
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