Social Media Strategy: Start with the end in mind
The next few weeks, we’ll take you through a series of steps to get you on the path to Social Media success. Last week, we showed you where your clients (probably) are. Today we’re talking strategy. And no matter what kind of business you are in, it all starts with a plan. Social Media is no…
Read MoreCustomers, where for art thou (in Social Media)?
Many business contact PUNCH!media for help because Social Media can be very overwhelming. We’re starting out this year with a series of easy steps to help you develop a strong presence in Social Media. This week, we want to start by showing you where your customers (probably) are: As you can see above, the blue business-to-business (B2B) statistics…
Read More2011: Top Biz Trends for the Upcoming Year Ahead.
At the end of the year, there are always a ton of predictions about what will happen in the new year ahead. While no one has a crystal ball, there are a few business trends that many industry experts predict will be big in 2011. According to Mashable.com: 1. Increased spending on websites 2. Mobile…
Read More34% Who Use Social Media Are Actively Sharing About Your Brand: The Importance of Being Engaged (and Ernest)
I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…
Read MoreHow To Provide Superior Customer Service Using Twitter
Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”. Not quite. I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!) In Twitter, take a look at the following accounts: Home Depot Canada: http://twitter.com/homedepotcanada Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd Forever 21: http://twitter.com/Forever21_tweet…
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