Best Practices: Social Media done RIGHT

Week 1: Where your customers (probably are)

Week 2: Starting with a strategy

Week 3: Measurement and Metrics

Week 4: 10 Tips to Create GREAT Social Media Content (& Win Over Your Customers).

So how is your Social Media campaign coming along? Inquiring minds wanna know!

Email me at leslie (at) punchmedia.ca to let me know what is working (or even let me know what didn’t work).

In the meantime, here are some GREAT examples of who is using Social Media right:

Business-to-Business (B2B)

American Express’ Open Forum: “A community designed to help you grow your business”

You must be an AMEX cardholder to be a member of this online community which provides tips and allows you to connect with other businesses (who are AMEX members).

Another example of businesses who use Social Media right: IBM.

According to this article:

Sales reps blog
They listen using keyword and searches that someone is in a buying mode:
- “I’m about to issue a RFP. Does anyone have a sample RFP that I can use?
- “I’m looking to replace my old server”
- “Does anyone have any recommendations on what kind of storage device will work in this in type of situation?”
They tweet during events

Big brands such as AMEX and IBM are clearly going to have a higher level of engagement than small businesses, but here is an example of a smaller business I think is doing is right: Cinnamon Toast New Media

I like that this Ottawa-based business provides regular tips to keep their followers updated on trends in design, social media and other fun topics they want to share.

Business-to-Consumer (B2C)

Social Media is a lot friendlier in the business-to-consumer (B2C) world. There is a great opportunity to extend customer service, listen to your customers and ask for their feedback.

I absolutely LOVED how COLDFX utilized Twitter to reward someone who was endorsing their brand:

They simply searched for the keyword “COLDFX” and sent the person an online coupon.

Whitby-based Buster Rhino’s Southern BBQ has had great success using Social Media. The owner, Darryl Koster is very active online and attributes much of his success to Twitter, Facebook and other sites. Here’s an example of one of his posts:

Let us know what you are doing to get your followers to engage with you?

We’d love to showcase it on our blog and at our seminars (you’ll get some great “street cred” and increased exposure!)

Posted in General Social Media tips

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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