Why You Need To Stop Automatically Pushing Your Messages Using Social Media
(Early) last year, I used to advise clients to use tools such as HootSuite or Ping.fm to send one message to many people. I thought it would be more effective for time management. Thing is, it was easier for my clients; not for the END USER = their clients. Pushing content along automatically to different…
Read MoreHow to ask for recommendations on LinkedIn
Did you know you need a minimum of three endorsements/recommendations to get to 100% of your LinkedIn profile? Endorsements can help showcase your expertise and provide you with great credibility. Not only will other people read wonderful things about you on your own page, but the testimonial also appears on the original source’s (aka writer’s)…
Read MoreWhat’s So Important About a Social Media Policy?
For each businesses that I consult with, I always recommend putting together a Social Media policy. It’s important for your businesses to ensure they let their staff know what is and isn’t acceptable when it comes to their personal and professional lives in the Social Media arena. It’s also important to ensure your business has…
Read MoreSocial Media Metrics: Measurement Management
Here’s a summary about what we’ve already discussed: Week 1: What platforms are your clients using? Week 2: How to create a Social Media Strategy And now we’re into week 3: Measurement and Metrics. Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure…
Read MoreFacebook Fan Pages – overview of the latest changes (Feb 2011)
One constant about Social Media – it’s always changing. Recently, Facebook announced there is a new look-and-feel and functionality about the “Fan” pages (also known as Official pages, LIKE pages and Business pages). Here’s an overview: #1 PHOTOS: The most recent photos that you post to your Wall or photos that you tag your Page…
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