What’s So Important About a Social Media Policy?
For each businesses that I consult with, I always recommend putting together a Social Media policy. It’s important for your businesses to ensure they let their staff know what is and isn’t acceptable when it comes to their personal and professional lives in the Social Media arena. It’s also important to ensure your business has…
Read MoreSocial Media Metrics: Measurement Management
Here’s a summary about what we’ve already discussed: Week 1: What platforms are your clients using? Week 2: How to create a Social Media Strategy And now we’re into week 3: Measurement and Metrics. Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure…
Read MoreFacebook Fan Pages – overview of the latest changes (Feb 2011)
One constant about Social Media – it’s always changing. Recently, Facebook announced there is a new look-and-feel and functionality about the “Fan” pages (also known as Official pages, LIKE pages and Business pages). Here’s an overview: #1 PHOTOS: The most recent photos that you post to your Wall or photos that you tag your Page…
Read MoreBest Practices: Social Media done RIGHT
Week 1: Where your customers (probably are) Week 2: Starting with a strategy Week 3: Measurement and Metrics Week 4: 10 Tips to Create GREAT Social Media Content (& Win Over Your Customers). So how is your Social Media campaign coming along? Inquiring minds wanna know! Email me at leslie (at) punchmedia.ca to let me know what is…
Read More10 Tips to Create GREAT Social Media Content (& Win Over Your Customers).
The past few weeks, we talked about: Week 1: Where your customers (probably are) Week 2: Starting with a strategy Week 3: Measurement and Metrics Let’s move on to content. Why is it so important? Statistics indicate that 57% (B2C) and 43% (B2B) businesses have acquired a customer from their company blog. Using your blog,…
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