What To Do When Your Online Identity is Stolen: It happened to me:
At the end of September 2010, someone with malicious intent, entered my name, my email address (presented to be me), and posted the following on the blog of a well-respected local colleague/competitor named Ann* (*name has been changed) A mutual acquaintance emailed me to let me know he had seen the blog and that a…
Read MoreFacebook Ads and the “Promote” link
Lots of new changes to Facebook lately. First, Places is now accessible to Canadians with an iPhone, and I’ve just noticed a “Promote” link which links to Facebook Ads. I rave about Facebook Ads. I think the brand exposure your business can receive using the CPC (cost per click) option is a terrific investment. Does this functionality…
Read MoreAdd more Fans/”Likers” to your Facebook Page using text messaging.
Viral “word-of-mouth” and engagement are some of the elements that make Social Media a powerful marketing tool. Directing more people to “Fan” or “Like” your Facebook page is a great way to stay top-of-mind. Did you know that fans can “like” your page using text messaging? Here’s how: 1. Go to your Account Settings and…
Read MoreFacebook Tip: How to Send a Group Email (using Facebook Lists)
Lists happen to be one of the most powerful tools in Facebook. In a previous blog, we outlined how to set up lists and how to optimize your privacy so your personal connections can be kept separate from your business connections. Did you know that you can instantly send a message ONLY to people in…
Read MoreFacebook Ads: Brand impressions made affordable.
Despite my Facebook rant, I’m still an avid user of this platform. In addition to personal connections, I also subscribe to many business feeds to stay current with what’s hip and happening. And from a brand perspective, Facebook Ads are an affordable way to extend your reach and gain impressions at an affordable price. As…
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