Did you know you need a minimum of three endorsements/recommendations to get to 100% of your LinkedIn profile?

Endorsements can help showcase your expertise and provide you with great credibility.

Not only will other people read wonderful things about you on your own page, but the testimonial also appears on the original source’s (aka writer’s) LinkedIn profile as well.

In addition to endorsing fabulous colleagues, I’ve also endorsed life-long friends who I know to be reliable and trustworthy.

Here is a basic tutorial about how to ask for an endorsement.

(Note, I have removed the name of the senders/recipients for privacy)

Step 1 Click the Recommendations link

Simply use the drop-down menu under the PROFILE tab. Scroll down to RECOMMENDATIONS.

Step 2: Select Type

In this instance, I chose BUSINESS PARTNER even though I haven’t done business with this person. I’m endorsing their character, and will appear under the position they currently have.

Step 3: Ask to be endorsed

Click on the link that says “ASK TO BE ENDORSED”

Step 4:  Choose who you’ll ask

Beside the red arrow, you will see a button that says IN. Click on that link to see the list of contacts you already have in your LinkedIn database.

Create your message, and click SEND.

LinkedIn’s note: Each recipient will receive an individual email. This will not be sent as a group email.

It will be sent out once to all the people you clicked on but it appears personal in the recipient’s email (see below).

Step 5:  The Endorsement

The following picture is the LinkedIn message your recipient will receive.

The email they will receive looks like this:

Hopefully the recipient will click on the “WRITE RECOMMENDATION” button and write you a glowing review!

Step 6:

You will receive an email with the recommendation, and the notice will also appear in your “Inbox”

And

You then simply follow the link (as seen in the arrow above) to view the profile and post or ask the recipient to make any changes (if there is anything incorrect in the endorsement).

And the more endorsements you GIVE, the more your name and business will appear on other people’s walls.

Just be sure to only align yourself with quality people who you’d stake your professional career on.

Happy endorsing!

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.