Here’s a summary about what we’ve already discussed:

And now we’re into week 3: Measurement and Metrics.

Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs.

How do you know your Social Media efforts are effective if you’re not measuring results?

Your metrics should be in-line with your strategy. What is it that you want to acheive?

Are you:

  • Building awareneness?
  • Building sales?
  • Improving customer service?
  • Extending brand presence?

Here are some top Social Media metrics you may want to measure:

  • Increased number of followers
  • Level of engagement (likes, comments)
  • Conversion to leads or sales
  • Pass along (are they sending to friends/colleagues?)
  • Customer sentiment

Simply keeping track using an Excel spreadsheet can be very useful to see what is working (and what isn’t).

There are a few tools that can assist you with tracking measurement and metrics.  A fairly comprehensive list can be found at: http://wiki.kenburbary.com/social-meda-monitoring-wiki

What’s important to remember is that there are a lot of factors and variables that aren’t measured using tools and metrics. There are a lot of “lurkers” who aren’t clicking “LIKE’ or responding, yet your message is reaching them.

Social Media growth is organic and must be cultivated just like a garden. If you don’t take care of it, it won’t grow.

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.