How Do You Get Your Customers to LIKE You?
As a part of this ongoing series we continue on with the pillar of “LIKING” Here are the 6 Pillars again: 1: Social Proof 2: Authority 3: Scarcity 4: Liking (see below) 5: Consistency 6: Reciprocity In Dr. Robert Cialdini’s book: Influence: The Psychology of Persuasion and its 6 Pillars of Influence, the pillar of…
Read MoreMonitoring Your Reputation Online (Infographic)
As I’ve recently written in my e-book “How to Handle Your Worst-Case Scenario”, it’s VERY important for you to be proactive with your reputation management. And yet, according to this infographic, only 61% ACTUALLY do! Do you have a PR Crisis Plan ready? Source: http://visual.ly/ultimate-guide-monitoring-your-online-reputation Source: http://zenogroup.com/#!/content/blog/social-media-corporate-reputation-blind-spot For ongoing tips about reputation management and social media,…
Read MoreBoston Bombings: Fast Information Does Not Mean Accurate Information
When the world is shaken up by devastating crises like the Boston bombings, or the Sandy Hook shootings, many of us flock to any news source that will give us the most up-to-date information. Social Media certainly has helped with the dissemination of information; we get news much quicker. It’s also helped with providing “on…
Read MoreYou Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much…
Read MoreOreo & Zappos: 2 Great Social Media Case Studies
I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…
Read More