Kmart’s “Ship My Pants” and “Big Gas Savings”: Does a viral campaign change your buying habits?
It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials. First there was “Ship My Pants” Which is has reportedly become the 11th most watched online video ever. Then there was “Big Gas Savings” Remember the Old Spice ads in…
Read MoreLinkedIn’s New Look: A Re-Vamped Navigation Bar
Easy. Simplified. Streamlined. These are all words LinkedIn uses to describe the new navigation bar. I LOVE LinkedIn and am spending a lot more time working optimizing LinkedIn profiles and sales training. My first instinct was nervous that by paring down the navigation, it would lose a lot of its functionality. Looking at the brief…
Read MoreWhy Your Email Database Is the “Golden Nugget”
There’s been a lot of focus on Social Media in the past 6 years or so. A ton of businesses have been encouraging their followers to “LIKE” them on Facebook or “follow” them on Twitter. And as a Social Media strategist, I love to use these sites to help extend word-of-mouth awareness for my clients.…
Read MoreIs your LinkedIn Summary Fascinating?
Do you know how to fascinate? Sally Hogshead, author of the book “FASCINATE” says that we have less than 9 seconds to make a first impression. Her material and online program help you uncover your natural strengths through 7 Triggers of Fascination and 49 Personality Archetypes. Looking through the 7 Triggers, I was certain I was going…
Read MoreHow To Use LinkedIn in 5 Per Day
During most of the seminars I teach at, I often hear “I created a profile on LinkedIn, but now I don’t know what to do with it”. You’re not alone. Most people don’t know what to do with LinkedIn, and quite frankly it’s not exactly the most exciting Social Media site of the bunch. But…
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