The Art of Sales: Why You Should Attend
For the past year or so, I’ve been attending many of “The Art of” Events (The Art of Marketing, The Art of Sales, The Art of Small Business). I gleefully met Seth Godin at last The Art of Marketing Event. (I was MUCH more nervous to meet Seth Godin than I was to meet Jordan…
Read MoreHit Me With Your Best Shot….Book review for Jab, Jab, Jab, Right Hook / Gary Vaynerchuk
If you’ve attended any of my seminars about how Social Media and more specifically, how to leverage videos to connect with your target audience, you’ve heard me talk about Gary Vaynerchuk. He’s taken his family wine business from $3 million to $45 million through e-commerce and his video podcasts called Wine Library TV His fast talking,…
Read MoreDid You Know You Can Manage LinkedIn Endorsements?
Have you ever been endorsed for something that isn’t within your skill set? LinkedIn endorsements are front and centre when you log in at any given time. The infrastructure encourages you to click and endorse your connections. This one-click way to send a “little LinkedIn love” is both sweet and annoying. I’ve often been been…
Read MoreDo you know that less than 16% of your audience sees your Facebook posts?
Facebook. We love it. We hate it. It’s changed the way we communicate with each other and how we connect around the world. And it’s always changing. This week, Ad Age posted the following: “In the document, titled “Generating business results on Facebook,” the paragraph in which the impending drop-off in organic reach is revealed concludes…
Read MoreAre You Missing This Key Factor In Your Social Media Presence?
One basic fundamental of Social Media is fairly straight-forward: you have to be SOCIAL in Social Media. (Yes, really!) Now before I begin, I must start by saying there IS room for pushed and even pre-scheduled content. Your audience is not all online at the same time, so it’s perfectly acceptable to re-share the same…
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