Challenges of Being A Leader In The Era Of Social Media: 5 Steps To Success
The kiss of death for many businesses in the era of Social Media is “if it ain’t broke, don’t fix it” or worse “but we’ve always done it this way”. As author and Principal at Altimeter, Brian Solis says: “We live in an era of “digital Darwinism, a time when technology and society are evolving faster…
Read MoreHow To Position Yourself As An Expert and Embrace The Brand Called YOU.
What do Bill Gates, Mark Zuckerberg, Michael Jordan, and even “Snookie” have in common? They are brands. Personal brands. They stand out further beyond Microsoft, Facebook, The Chicago Bulls and MTVs “Jersey Shore”. In our company, we are no longer “lifers” – our careers take different twists and turns along the way. One element that…
Read MoreHow To Link-Share on Facebook
Yesterday, Facebook announced another change in their algorithm: “We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.” Click here for the full update Essentially,…
Read MoreThe Easiest Way To Write Your LinkedIn Summary – A Plug and Play Swipe File
I am so excited about this. I spent an entire day putting together a comprehensive LinkedIn Summary “Swipe File” so that you have an easy-to-follow “plug & play” way to create a really strong presence and showcase yourself as an expert. During my research, what I found to be incredibly surprising was how many people…
Read More5 Steps To Position Yourself As An Expert Using Social Media
LinkedIn is your online resume, it’s your Rolodex and it’s the world’s largest business networking site. It has over 259 million people in 200 countries and 2 new members are joining every second. It may not be the “sexiest” out of all the channels, but it certainly is the most powerful. It’s also one of…
Read More