How infomercials use the persuasive “science” to influence and motivate their target audience to buy.
Have you ever sat through an infomercial? About 20 minutes into the “show”, you find you’re reaching for your wallet for not ONE set of widgets you never needed 30 minutes ago, but you get TWO sets of widgets. Right? I’m fascinated by infomercials because their formula nail sales down persuasive ways to influence people to…
Read MoreTo Automate or Not To Automate: Social Media Content Marketing, Posts and more…
Social Media content marketing, curation and deployment is undoubtedly time-consuming. Many of us are looking for easy shortcuts that can help us to save time and stress when it comes to managing our Social Media accounts. One of the best ways to save time is to create a content calendar. Whether you use an Excel…
Read MoreHow to Identify Influencers and Empower Them To Persuade
The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing. Why? Influencers have a pre-established tribe who are passionate about the influencer and…
Read MoreTestimonials are the HOTTEST “Social Proof”
Recommendations are a sure-fire way to showcase yourself as a trusted expert in your niche. Many people will look at your testimonials to see what other people have to say about you. Are you trustworthy Do you “know your stuff” Can you deliver results? You sound like a braggart if you call yourself an expert,…
Read MoreHow To Empower Your Team As Brand Ambassadors
Some of your best brand ambassadors are the team you work with. Did you know that happy staff are MUCH more likely to share posts than your clients? If employees trust the CEO, they are much more likely to engage and become a brand ambassador or advocate. So how can you empower your team to share…
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