Why you need to write your LinkedIn Summary for the READER
Your LinkedIn Profile is what I like to call “your resume with personality”. Many people thought this channel was just used for job searching, but professionals now understand that this channel is exceptionally important for building business and deepening relationships. This isn’t the channel where people are wasting time, this is the channel where executives are…
Read MoreConferences and LinkedIn: 4 easy steps to boost your quality connections and deepen relationships.
As we head into the fall season, we’ll also be getting back into the business groove and attending many conferences. Since LinkedIn is the world’s largest business network, it’s natural you’ll want to make sure you are aligning your professional relationships with this powerful platform. Here are 4 easy steps to use LinkedIn to deepen relationships at conferences. Step #1: Ensure…
Read MoreHow infomercials use the persuasive “science” to influence and motivate their target audience to buy.
Have you ever sat through an infomercial? About 20 minutes into the “show”, you find you’re reaching for your wallet for not ONE set of widgets you never needed 30 minutes ago, but you get TWO sets of widgets. Right? I’m fascinated by infomercials because their formula nail sales down persuasive ways to influence people to…
Read MoreTo Automate or Not To Automate: Social Media Content Marketing, Posts and more…
Social Media content marketing, curation and deployment is undoubtedly time-consuming. Many of us are looking for easy shortcuts that can help us to save time and stress when it comes to managing our Social Media accounts. One of the best ways to save time is to create a content calendar. Whether you use an Excel…
Read MoreHow to Identify Influencers and Empower Them To Persuade
The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing. Why? Influencers have a pre-established tribe who are passionate about the influencer and…
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