Why I don’t care about Snapchat…and you shouldn’t either.
Social Media is overwhelming. I am an Adjunct Professor of Social Media and a corporate trainer, and even though I use Social Media professionally ALL DAY, EVERY DAY; *I’m* overwhelmed with keeping up-to-date on this ever-changing landscape. When I started my business in 2009, I focused on helping companies develop strategies, plans and policies to optimize their…
Read MoreThe costless way to deepen relationships and build your business.
Want to know a costless way to deepen your relationships AND help your build business? MUTUAL INTRODUCTIONS When you are of service for your connections, you automatically start to build rapport and trust. Instead of attempting to push your idea(s) onto your prospect so they buy into your products/services, find out what THEIR needs are…
Read MoreHow to separate your professional friends from your personal friends on Facebook.
Since the inception of Social Media, our personal and professional lives often meld together. Our professional contacts want to “friend” us on Facebook and often we’re left wondering whether or not we should allow these professional contacts into our personal space. Some have a hard and fast rule not to mix business with pleasure. Others…
Read MoreWhat’s the ROI of YOU?
Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…
Read MoreThe easy way get your staff to share your company message using LinkedIn
Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…
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