Posts by Leslie Hughes
An Executive’s Guide to Using LinkedIn
In today’s digital-first world, LinkedIn is more than a platform for job seekers; it’s a powerful tool for executives to grow their personal brand, drive business growth, and establish thought leadership. As an executive, your presence on LinkedIn sets the tone for your organization’s credibility, culture, and future opportunities. Some top statistics: Increased CEO Engagement:…
Read MoreBuilding Your Brand with AI: 4 Fun Prompts to Make You Stand Out on LinkedIn
Crafting your professional brand can be overwhelming. I hear from almost all of my clients that it’s hard to write about yourself and tell your professional story without feeling like you’re bragging. I get it (and here are some top tips about how to re-frame those brags). Let’s take a look at 4 prompts that…
Read MoreOn LinkedIn, does the size of your network matter?
In the world of professional networking, there’s an ongoing debate: is it better to have a large LinkedIn network, or is quality over quantity the real key to LinkedIn success? Let’s explore how the size of your LinkedIn network impacts visibility, engagement, and opportunities, and find out when the size of your network really matters—and…
Read MoreFrom Selfish to Service: Reframing how you brag on LinkedIn
I can’t tell you how often people say to me “I hate bragging about myself on LinkedIn. First of all (for most of us), we’ve been raised to be humble and not “toot our own horn.” Secondly, our amygdala (aka lizard brain) wants to protects us from harm (ahem…our fellow humans who criticize). 1. Reframe…
Read MorePrediction: Generative AI is going to replace SEO in 2025
Generative AI is going to blow up SEO. There, I’ve said it. At least 70% of Gen Z are using tools like ChatGPT, Claude and Perplexity and 92% of Fortune 500 companies are reported to have implemented or are planning to integrate generative AI into their operations. Personally I’m using ChatGPT daily and I am rarely…
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