Today’s eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media.
According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses. Businesses are also using social media for keeping up with trends and monitoring word-of-mouth.
It’s surprising to see that businesses still haven’t seen the full value of social media.
While Facebook is the most beneficial (and most used) site, over 53% still do not use this (free) resource for business.
With over 350 million people connecting on Facebook, it seems counter-intuitive for businesses not to have some sort of presence.
Within this article, small businesses claim that one of the biggest obstacles with social networking is lack of knowledge. There also is a misconception that “customers do not use social networks” (31%). Again, if millions of people are using social media to connect, and big businesses such as Best Buy, Zappos, Starbucks, McDonalds etc are all climbing on the bandwagon then obviously there IS value to learn more and connect with customers.
Stay tuned fellow small business owners, PUNCH!media Social Media 101 seminars will be announced shortly!
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
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