Have you ever asked yourself “WHY do my customers buy from me”?

“What problem does my business solve?”

Now take a look at your marketing material.

Does it address the “WHY”?

Or is it a list of your features and benefits?

From your customers perspective, they want to know “what’s in it for me”.

It’s not about what you do…it’s about what they think you do.

People are buying your products/services because of an emotional connection, not because you say you’re the best.

Are you sharing how your business solves their problems?

What value does your business bring to their business/lives?

Dive a little deeper: if your customers had a magic wand…what would they LOVE that your business does for them or could do for them?

Are you granting wishes? Are you making all their problems disappear?

ACTION ITEM: Take a moment right now to write down 10 things that your business does that makes your customers life better.

Tap into the emotional elements:

My customer is relieved by having my product because ____________

My customer loves having my product because_____________

My products solves the following problems: _______________

Now revisit your marketing material and tweak with the copy to reflect your customers needs/desires.

Stop thinking about you and start thinking about them.

Don’t talk AT your customers, talk WITH your customers.

(Like that thought? You can tweet that by clicking here)

Start with WHY they should be talking with you in the first place.

Make connections, build relationships.

Why

Have you seen any brands that answer: WHY?

Zappos puts happiness first – what other brands do you see who are doing an effective job with communicating WHY they do what they do…WHY you should be buying from them?

Answer this question in the blog post below.

P.S. Be sure to sign up to the PUNCH!media monthly newsletter for awesome advice on how to manage your Social Media marketing properly. www.punchmedia.ca/email.html

 

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Posted in Content Tips, Social Media Marketing Tips and tagged

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.