Posts Tagged ‘strategy’
Why Facebook’s DISLIKE button is a GOOD thing for your business.
It was announced recently that Facebook is working on alternatives to the “LIKE” button, particularly for sad or emotional moments. As we all know, there currently isn’t an adequate way to express our empathy or sympathy on the world’s largest Social Media channel. When someone announces they’ve lost a loved one, or simply have had…
Read MoreChallenges of Being A Leader In The Era Of Social Media: 5 Steps To Success
The kiss of death for many businesses in the era of Social Media is “if it ain’t broke, don’t fix it” or worse “but we’ve always done it this way”. As author and Principal at Altimeter, Brian Solis says: “We live in an era of “digital Darwinism, a time when technology and society are evolving faster…
Read MoreWhy Your Email Database Is the “Golden Nugget”
There’s been a lot of focus on Social Media in the past 6 years or so. A ton of businesses have been encouraging their followers to “LIKE” them on Facebook or “follow” them on Twitter. And as a Social Media strategist, I love to use these sites to help extend word-of-mouth awareness for my clients.…
Read MoreHow To Use Social Media Properly
Properly. An interesting term. According to Miriam Webster very good strictly accurate How do you use Social Media properly? Well, what does “social” mean to you? Is it adding people you don’t know to your Rolodex? Is it selling to someone without having a conversation first? Nope. Social Media is all about two-way communication; actually TALKING…
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