Did you know Facebook has an algorithm as to what content appears within someone’s feed?

Like optimizing your business in Search Engine Optimization (SEO), Facebook has it’s own internal SEO called Edgerank.

Facebook pushes content to you depending on what they think is custom and personalized to you based on:

a) how often people interact with your page (including how often links are clicked on)

b) different types of content (comments, likes, pictures) have different scores
Comments are weighted higher than “likes”
Posts with links have greater weight than a simple status update.

c) recent, timely content

Some tips from awarenessnetworks.com:

  • Post pictures that will evoke emotion and responses. (Remember, pictures say a thousand words!)
  • Post questions and encourage responses.
  • Post something controversial. Opinions generate a lot of buzz.
Buddy Media (via http://techsavvyagent.com) published a report to say the following tips help engagement:
  • Keep posts short and sweet (under 80 characters)
  • Keep long URLs instead of shortened ones (ie. bit.ly)
  • Non-business hours had a 20% higher level of engagement
  • Post closer to the end of the week (Thursday, Friday and on weekends)
  • End your post with a question (as opposed to the beginning or middle)
Remember, less than 1% of people actually do engage, so stay the course. Not every post is going to elicit responses, but if people know, like and trust you, they are more likely to respond to the person behind the brand.
Two great examples of smaller businesses who get it right are  Archibald Orchard and Winery and Buster Rhino’s. Both Facebook pages have passionate fans who regularly respond.
What Facebook pages do YOU think are great examples? You a passionate follower of any particular brand?

 

Posted in Facebook Tips, Uncategorized and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.