How To Use Social Media Properly

Properly. An interesting term.

According to Miriam Webster

very good
strictly accurate

How do you use Social Media properly?

Well, what does “social” mean to you?

Is it adding people you don’t know to your Rolodex? Is it selling to someone without having a conversation first?

Nope.

Social Media is all about two-way communication; actually TALKING to a person.

It’s about building relationships.

It’s about getting your prospects to know, like and trust you.

It’s word-of-mouth.

We may not be literally talking but we are communicating with people.

Just because you can’t see facial expressions & non-verbal behavior, doesn’t mean there isn’t a person on the other side of the computer. (Wanna share this thought? Click here to tweet it)

I must caution that it’s not JUST about communicating. Setting up a proper strategy is always very important.

Set up what it is you want to achieve, align it with the overarching marketing plan; align it with your mission, vision, and goals.

Measure against those key performance indicators.

But most important of all….LISTEN. Respond. Repeat.

Just like in real life!

If you are engaging with your prospect in real life, you cultivate a relationship. Help them solve problems. Ease their “pain”.

Remember at all times that the focus isn’t on you and your business. It’s on THEM – the customer.

If you’re ready to learn how to use Social Media tools & strategy properly, contact me at leslie@punchmedia.ca (preferred) or 647-272-5588

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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