Posts Tagged ‘social media’
Principle of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
Read MoreSocial Media and Online Content Continues to Grow in 2010
Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine’s “2010 Outlook” as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise. Some other…
Read MoreSocial Media….Demented and sad, but social.
I’ve always loved the Judd Nelson’s character John Bender says in Breakfast Club “So it’s sorta social. Demented and sad, but social”. That’s kind of the way I feel about Social Media. Personally, I feel comfortable hiding behind the computer while joining the virtual networking called Social Media. This medium has transformed cold calling into…
Read MoreThe Value of Social Media
Social Media is undoubtedly here to stay. From Blogs to Twitter to Facebook to LinkedIn, are you really tapping into the value these applications can bring to your business? The new wave in marketing is “dialogue”. It’s no longer simply “push” marketing. It’s creating a deeper relationship with your customers. Are you listening to what…
Read MoreYes Virginia, there IS an e-Santa Claus.
According to ClickZ, Social Media and Mobile Media are set to take off in a BIG way. The study conducted by Deloitte said: 17 percent planned to use social media sites to shop for gifts during the next several weeks 60 percent are planning to use the sites to hunt down discounts, coupons, and bargains…
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