An Executive’s Guide to Using LinkedIn

In today’s digital-first world, LinkedIn is more than a platform for job seekers; it’s a powerful tool for executives to grow their personal brand, drive business growth, and establish thought leadership. As an executive, your presence on LinkedIn sets the tone for your organization’s credibility, culture, and future opportunities. Some top statistics: Increased CEO Engagement:…

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My “spidey senses are tingling” the same way I was excited about all things Internet-related in 1997 and again with the popularization of social media in 2006. Generative AI, Artificial Intelligence, ChatGPT all sound very confusing but this technology is going to revolutionize the way we live and work in the same way we can’t…

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Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…

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The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing. Why? Influencers have a pre-established tribe who are passionate about the influencer and…

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