Posts Tagged ‘social media’
How To Convert Prospects Into Clients Using LinkedIn
11.4 touchpoints. That’s the number, according to Forrester Research that is the average pieces of content your customers see before they make a purchase. (The rule of thumb was usually 8-10 times but Forrester has a more specific number). So how can you use LinkedIn to guide your prospects through the sales funnel? Make sure…
Read MoreTalking Digital Media on “The Social”
You don’t have to be on all the Social Media channels. KNOCK OUT the ones that aren’t working for you!
As an Adjunct Professor, corporate trainer and strategist, I have to stay on top of the ever-changing landscape in Social Media. It’s challenging. It’s overwhelming. It’s non-stop. And, I do this ALL day – EVERY day (yes, even on evenings and weekends). I love Social Media for many reasons. It’s non-linear, it’s about relationship-building, and…
Read MoreGot Haters? 5 Tips On How To Deal With Bad Reviews on Social Media
One of the aspects I train businesses on is how to handle a negative review, post – or any online crisis management. Social Media has allows us ALL to have a voice. One of the key elements that makes Social Media so powerful is the opportunity for collaboration and two-way communication. And, I’m sure you…
Read MoreHow To Get Over Your FEAR Of Sharing Your Message on Social Media
Frequently during my corporate training sessions, or when I’m working with clients one-on-one, I’ll hear someone say: Why should I publish my own content? Hasn’t it all been said before? or they’ll say I’m afraid of making a mistake. What happens if I publish something that ticks someone off and it affects my business? These…
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