I met marketing maven Liz Oke through our mutual friend Stephen Ghigliotty and we’ve worked together within the Chartered Marketer Program for the Canadian Marketing Association. Liz wears many hats as a business and digital marketing strategist, a Professor who has worked at the University of Toronto and several other academic institutions. I know Liz…

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Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…

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