Posts Tagged ‘marketing’
Let’s talk about digital transformation – with Liz Oke
I met marketing maven Liz Oke through our mutual friend Stephen Ghigliotty and we’ve worked together within the Chartered Marketer Program for the Canadian Marketing Association. Liz wears many hats as a business and digital marketing strategist, a Professor who has worked at the University of Toronto and several other academic institutions. I know Liz…
Read MoreDoes updating your LinkedIn profile signal to your boss that you’re job hunting? No, and here’s why…
Have you ever thought of yourself as a brand? Beyonce. Michael Jordan. Steve Jobs. Each one of these people are a brand. You don’t need to be famous to be a brand. Thanks to Social Media, channels such as LinkedIn, YouTube, Instagram, you can build a digital footprint as an influencer and a brand ambassador. …
Read MoreHow marketers can easily 10X their organization’s brand presence in 2020.
Generating “top of the funnel” awareness is always on the minds of marketers. “How do we get in front of more people?” is often the sales rallying cry. If you’re a savvy marketer, you know that it’s not about being in front of more people, it’s about being in front of the RIGHT people more often. Who is considered…
Read MoreThe Power of Triggers: 9 ways you can convert clients by being the “go-to” resource & thought leader using LinkedIn.
Have you ever heard a song on the radio, and it instantly takes you back to a moment in time? Or, perhaps you use “Post-its” to keep you on track with your to-do list. What about catching a whiff of a “signature fragrance”? The Shangri-la hotel has a distinct and delightful perfume that is featured…
Read MoreThe easy way get your staff to share your company message using LinkedIn
Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…
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