Posts Tagged ‘marketing’
Should your LinkedIn Summary be LONG or SHORT?
You probably know that you have 2,000 characters within your LinkedIn Summary to really craft a compelling story about who you are, what you do and how you help your target audience. When I write and optimize LinkedIn profiles for executives, I often maximize the character count. I want to be sure I completely capture…
Read MoreWhat’s The Difference Between Advertising and Editorial?
As you may know, I spent a few years working for a publishing company (St. Joseph Media) selling advertising space for Weddingbells and Fashion Magazine. My clients would often ask me: “How do I get editorial coverage”? This is because the “word-of-mouth” endorsement from someone who is unbiased and trustworthy is one of the strongest…
Read MoreThe Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer…
Read MoreIs your business going to survive in the age of Social Media?
Brian Solis is one of my favorite Social Media thought leaders. He looks at Social Media from the perspective of a social anthropologist. It’s not just important to examine the tools themselves but WHY we use them. I recently heard (I think it was on an I LOVE Marketing podcast), that we search on Google…
Read MoreFacebook Is Fertile Ground for Moms (by MediaPost.com)
A very cool article by MediaPost.com’s Kevin Burke: Facebook Is Fertile Ground: Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses — once businesses recognize…
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