Your LinkedIn profile is a living & breathing document. It should be updated regularly so that you are always up-to-date with your latest accomplishments. Before you begin doing a deep dive into any changes on LinkedIn, you should turn off your Activity Broadcast notifications so all your connections won’t see the changes you’re making to…

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By now, you know that Social Media isn’t a fad; it’s here to stay. LinkedIn is undoubtedly the world leader for online business networking, it’s one of the highest ranked sites when someone Googles your name and your profile speaks VOLUMES about who you are. Think about this: Are people who are looking at your…

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One of the best ways to build trust so that you position yourself as an expert (and convert business) is to showcase your LinkedIn testimonials. Social proof is a type of “herd behaviour” and one of Dr. Robert Cialdini’s principles of influence. When someone says you’re terrific, then others are more likely to feel the same. One…

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