Posts Tagged ‘brand ambassadors’
Principle of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
Read MoreTrendspotting with Twitter
One of the best sources to keep on top of trends is Twitter. I’ve talked to a lot of people and businesses who don’t understand the value of Twitter. Why would any one want to put random information out into the “ether”? How can anyone communicate in 140 characters? Sure, some people post things like…
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