With the most recent change to LinkedIn’s look & feel, you may have noticed (how could you NOT?), that the Cover Image takes up a large part of the real estate on your profile. With your photo and your headline, this is one of the first impressions people will see when they land on your profile.
Instead of just the standard blue background, why not make the most of your presence?
You can add an inspirational message or quote.
You can showcase yourself as a thought leader/expert
You can optimize your company brand (this is a great idea for marketers).
PRO TIP: Canva.com is a great tool you can use, even if you have zero skills in graphic design. The ideal sizing for this image is 1,584 x 396px
The direct link to this page is: https://punchmedia.ca/how-to- brand-yourself-better-on- linkedin-by-using-a- background-cover-image
Here’s how you can upload your new image:
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer, Principal of PUNCH!media and author of “CREATE. CONNECT. CONVERT”
Leslie was called a “Social Media Guru” by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009.
PUNCH!media clients include Investment Planning Counsel, Guardian Life Insurance Company of America and TVO.
PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.