I had written about 5 ways to get more attention on Facebook in a previous post and I repeat 2 of them here but have updated a few of the tips.
Here are 5 (more) ways to maximize your presence on Facebook:
Images make a much stronger “punch” than simple text. Be sure the image is relevant to the content and is interesting (most people don’t care about stock photos). Make sure they are fun, interesting, compelling.
This past week, these images have become viral. Few people can resist this kind of an image and NOT want to share it.
Hubspot statistics also back up this argument.
2) Keep your posts short & sweet.
According to Buddy Media, posts that are 80 characters or less in length receive 27% higher engagement rates
3) What to post
Ask questions, fill-in-the-blanks and “capture this” work REALLY well.
Questions such as:
- What do you prefer: Cats or Dogs?
- What would you do with a million dollars?
According to Hubspot, when, where and should are better words to begin with than why or how.
A funny post also gets a lot more shares. (babies and cats seem to get the most attention)
4) And the Best Day(s) To Post is/are……
This is where many statistics don’t agree.
Most say, post in non-working hours (this is when most people are online!)
Some say weekends, some say Wednesday.
5) Facebook Ads. Yup, you heard me right.
First, ads can help you reach an extended audience that you haven’t connected with yet.
Second, you can target your niche and spend a limited amount of funds for maximum exposure.
Third (and most importantly), you may want to consider creating an ad for your current audience who already like your page.
Now this may sound ridiculous: “Why would I advertise to my audience who’ve already LIKED my page?” you may ask.
Well since Facebook’s Edgerank only allows less than 16% of your audience to actually see the content you publish, spending time and a few bucks with Facebook’s Power Editor will be a worthwhile investment.
I haven’t used Facebook’s Power Editor myself, but this article explains why it’s important for you to invest your time and money: http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/ – Let me know how it goes!
So there you have it folks….
What seems to work best for you? Answer in the comment area below.