One basic fundamental of Social Media is fairly straight-forward: you have to be SOCIAL in Social Media. (Yes, really!)
Now before I begin, I must start by saying there IS room for pushed and even pre-scheduled content.
Your audience is not all online at the same time, so it’s perfectly acceptable to re-share the same content at various intervals.
But it’s also very important to ENGAGE.
According to an article on EMarketer “Only 27% of marketers on Twitter and 34% on Facebook said they publicly answered customer service questions on the social platform”
OUCH!
This means that the majority of businesses who are using Social Media have set up a “hotline” but no one is actually answering it.
Responding may be as simple as a “thank you for sharing” or clicking the “LIKE button when someone comments on your page.
People just want to know they are being heard; whether it’s because they love what you’re doing or because they hate it.
If they love you, tell them how much you appreciate them.
If they hate you, find out why. What’s the actual problem? Can you learn from what they are telling you and make changes?
Listen, “haters are gonna hate” and you can’t fix that.
Some say we’re genetically wired to have a negative perspective, but the fact is that – good or bad – your audience is talking with you.
Question is….are you listening and letting them know they’ve been heard?
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
