I had written about 5 ways to get more attention on Facebook in a previous post and I repeat 2 of them here but have updated a few of the tips.

Here are 5 (more) ways to maximize your presence on Facebook:

1) Photos

Images make a much stronger “punch” than simple text. Be sure the image is relevant to the content and is interesting (most people don’t care about stock photos). Make sure they are fun, interesting, compelling.

This past week, these images have become viral. Few people can resist this kind of an image and NOT want to share it.

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Hubspot statistics also back up this argument.

more-engaging-Facebook-page-image-posts

 

2) Keep your posts short & sweet.

According to Buddy Media, posts that are 80 characters or less in length receive 27% higher engagement rates

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3) What to post

Ask questions, fill-in-the-blanks and “capture this” work REALLY well.

Questions such as:

  • What do you prefer: Cats or Dogs?
  • What would you do with a million dollars?

According to Hubspot, when, where and should are better words to begin with than why or how.

Fill-in-the-blank ideas:

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A funny post also gets a lot more shares. (babies and cats seem to get the most attention)

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4) And the Best Day(s) To Post is/are……

This is where many statistics don’t agree.

Most say, post in non-working hours (this is when most people are online!)

Some say weekends, some say Wednesday.

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Best-Day-to-Post-on-Facebook

 

5) Facebook Ads. Yup, you heard me right.

First, ads can help you reach an extended audience that you haven’t connected with yet.

Second, you can target your niche and spend a limited amount of funds for maximum exposure.

Third (and most importantly), you may want to consider creating an ad for your current audience who already like your page.

Now this may sound ridiculous: “Why would I advertise to my audience who’ve already LIKED my page?” you may ask.

Well since Facebook’s Edgerank only allows less than 16% of your audience to actually see the content you publish, spending time and a few bucks with Facebook’s Power Editor will be a worthwhile investment.

I haven’t used Facebook’s Power Editor myself, but this article explains why it’s important for you to invest your time and money: http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/ – Let me know how it goes!

 

So there you have it folks….

What seems to work best for you? Answer in the comment area below.

 

 

Posted in Facebook Tips and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.