Facebook. We love it. We hate it.

It’s changed the way we communicate with each other and how we connect around the world.

And it’s always changing.

This week, Ad Age posted the following:

“In the document, titled “Generating business results on Facebook,” the paragraph in which the impending drop-off in organic reach is revealed concludes with an ad pitch; marketers are told they should consider paid distribution “to maximize delivery of your message in news feed.”

It’s now confirmed by MANY sources that even when you’ve cultivated a following of people who LIKE your page, less than 16% actually SEE that post.

While Facebook continued to encourage administrators to find ways to get our audiences to click LIKE and SHARE, they also announced that “high quality” news items will carry more weight than anything “light” like funny memes of cats. So this means that they are downplaying the visibility of certain “viral” content.

catmeme

So regardless of the people who have LIKED your page and have eagerly asked to receive more information from your company, Facebook is encouraging you to advertise to reach them.

I agree that any form of marketing is more powerful when used in combination with various other ways to connect with your audience and organic growth PLUS advertising can be very effective.

But, it should be up to the READER and what they’ve indicated they want to see because this is what Facebook’s foundation was based upon.

The good news:

  • there are new ads that will only charge you if the ad meets your objectives
  • there are secret ninja tricks that you can use in Facebook Power Editor that can help maximize your presence for a minimal investment
  • you don’t have to spend a lot of money for ads to get a good amount of exposure and brand impressions

So what do YOU think? Are you seeing a big drop in your reach? Will you spend money on advertising? 

 

Posted in Facebook Tips and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.