It’s expected that Facebook and Mark Zuckerberg will be announcing changes to their privacy tonight.
According to research from Edelman (via eMarketer),   47% of US Internet users were willing to watch ads in exchange for free entertainment and only 13% were willing to give up private information.

And while this article outlines that Facebook and other social networking sites are considered to be a form of entertainment, the majority of people are concerned that websites are collecting too much personal information.
US Internet Users Who Are Concerned Websites Are Collecting Too Much Personal Information About Them, December 2009 (% of respondents)

Marketers have to be very careful not to erode the trust of the consumer. As we (should) all know by now, the power has shifted into the hands of the consumer. We now have more resources, are able to access more content and therefore have more choices.

Do you think Facebook will be able to redeem themselves with tonight’s announcement? If not, what would they have to do to earn your trust back (if you’ve lost that lovin’ feelin’?)

Posted in Facebook Tips, Privacy, Uncategorized and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.