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The Power of Facebook. Why your small business should be on board.
On February 4th, Facebook celebrated its 6th anniversary. And, with over 400 million active users, next to Google, Facebook is now the second most used “search engine” on the Internet. How many people do you know who AREN’T using Facebook? Most people are. Not only are they connecting with friends and family but they are…
Read MoreWhat Factors Influence Moms to Buy?
This week, Emarketer circulated more statistics about marketing to Moms. Is it any surprise that Moms (or anyone else, for that matter) trust peer-to-peer consumer reviews? Isn’t this what the “new” age of Social Media is all about? Manufacturers descriptions are biased and intended to sell products. Consumer reviews are not. Moms are powerful influencers…
Read MoreSmall Business Owners Are Passive In Social Media
Very interesting to read Media Post.com’s article that small business owners “show a strong preference for “passive” social media sources of business instead of actively engaging online. In the article Ben Hanna notes that, according to the Business.com study of over 1,700 small business owners/managers, they “currently use one or more social media resources to…
Read MoreSmall Businesses Still Have A Lot To Learn About Social Media
Today’s eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media. According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses. Businesses are also using social media for keeping up with trends and monitoring word-of-mouth.…
Read MorePrinciple of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
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