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Read MoreThe Art of Marketing – Toronto, May 28, 2014
I’m thrilled to be attending the upcoming “The Art of Marketing” event on May 28 in Toronto. I’ve attended quite a few of their events over the past few years and I swear the organizers “out-do” themselves every time. At one of the last “Art of Marketing” events, I waited to be first in line…
Read MoreWhat’s The ONE Thing You’re Struggling With?
I need your help. Cute cat photos are one of the most commented and viral things on the web. Because there is a less than 1% engagement rate online, I’m “using” this cute cat to ask you a question: When it comes to Social Media – what is ONE thing you are struggling with? I would…
Read MoreWhy You Should Be Ensuring Your Employees Maximize Their Presence on LinkedIn
Having a presence on LinkedIn is a MUST for all businesses. Having a structured and optimized presence for all your employees is important because they are brand ambassadors for your company. Most employees don’t recognize the value of the world’s largest professional networking site or they may be too afraid to make changes to their…
Read MoreAre you targeting your prospects according to the Sales Funnel?
When you are marketing your business, you are ideally getting your prospects into the sales funnel with a goal of converting prospects into paying customers. AWARENESS Social Media is a wonderful way to help build awareness. There is a “rule of thumb” that it takes between 8 to 10 times for someone to see your…
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