Social Media Marketing Tips Archives – Page 3 of 3

I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…

Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…

“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…

Have you ever asked yourself “WHY do my customers buy from me”? “What problem does my business solve?” Now take a look at your marketing material. Does it address the “WHY”? Or is it a list of your features and benefits? From your customers perspective, they want to know “what’s in it for me”. It’s…

I receive anywhere from 50 to 150 emails a day. Many of them are from newsletters I’ve subscribed to, so that I can stay “up-to-date” on my industry. Unfortunately, many of the emails I receive have opted ME in to receiving them. I haven’t given them permission to add me to their list. Not only…