Policy and Strategy
Social Media Done Right: Ford
There are companies who “do Social Media” and there are companies who “do Social Media RIGHT”. This week, I was teaching the students about Social Media & Business and one of our Case Studies of Social Media done right is Ford Canada. The class watched the following video which was uploaded to YouTube on September 15, 2010…
Read MoreFacebook and Google Ads: Are they worth it?
Facebook makes billions of dollars with their ads. Are they worth it? GM says “no” – they’ve pulled their ad campaign. But here’s the thing: While traditional advertising (pushing information from one to many) is not nearly as powerful as permission-based marketing, there is still something to be said for brand impressions when done strategically. If you’ve…
Read MoreAre you targeting your prospects according to the Sales Funnel?
When you are marketing your business, you are ideally getting your prospects into the sales funnel with a goal of converting prospects into paying customers. AWARENESS Social Media is a wonderful way to help build awareness. There is a “rule of thumb” that it takes between 8 to 10 times for someone to see your…
Read MoreIs your business going to survive in the age of Social Media?
Brian Solis is one of my favorite Social Media thought leaders. He looks at Social Media from the perspective of a social anthropologist. It’s not just important to examine the tools themselves but WHY we use them. I recently heard (I think it was on an I LOVE Marketing podcast), that we search on Google…
Read MoreWhat’s So Important About a Social Media Policy?
For each businesses that I consult with, I always recommend putting together a Social Media policy. It’s important for your businesses to ensure they let their staff know what is and isn’t acceptable when it comes to their personal and professional lives in the Social Media arena. It’s also important to ensure your business has…
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