Measurement and Metrics
How To Figure Out If You Are You Influential on Social Media: Kred & Klout
Influence is an important factor for your online presence. And it’s NOT about how many followers you have. It has to do with how much you actually engage and incite people to action. This is why it’s very important to not only publish great, relevant information, but it’s also important to respond, share great posts…
Read MoreThe ROI is the KING of Social Media – and it’s not what you think….
I’ve been asked (on occasion) – “What’s the ROI” of Social Media. ROI = Return on Investment Which means, if you’ve invested a certain amount of time and money, how much have you sold to make a profit off of what you’re doing. Fortunately, with Web 1.0 (one-way pushed online content such as websites), we’ve…
Read MoreTracking and Web Analytics: Should businesses care?
More great insights from Richard from CMS Web Solutions answers this week’s question: Why should businesses care about tracking and web analytics? There’s a saying that goes “you can’t manage without measuring”. Years ago, when I made my living as a marketing consultant, one of the first questions I would ask a client was “Where is your…
Read MoreSocial Media Metrics: Measurement Management
Here’s a summary about what we’ve already discussed: Week 1: What platforms are your clients using? Week 2: How to create a Social Media Strategy And now we’re into week 3: Measurement and Metrics. Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure…
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