Measurement and Metrics

Tracking and Web Analytics: Should businesses care?

More great insights from Richard from CMS Web Solutions answers this week’s question: Why should businesses care about  tracking and web analytics? There’s a saying that goes “you can’t manage without measuring”. Years ago, when I made my living as a marketing consultant, one of the first questions I would ask a client was “Where is your…

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Social Media Metrics: Measurement Management

Here’s a summary about what we’ve already discussed: Week 1: What platforms are your clients using? Week 2: How to create a Social Media Strategy And now we’re into week 3: Measurement and Metrics. Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure…

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