More great insights from Richard from CMS Web Solutions answers this week’s question:
Why should businesses care about tracking and web analytics?
There’s a saying that goes “you can’t manage without measuring”. Years ago, when I made my living as a marketing consultant, one of the first questions I would ask a client was “Where is your business was coming from?”. Many times they had no idea or, even worse, thought they knew the answer but had no data to back it up. I would tell them the same thing I tell clients today: “In God I trust, others show me data”.
As the owner of a website development company, I have witnessed the growth of one of the greatest data gathering tools: a website with tracking and analytics integrated into it. No more relying on an adverting salesperson’s confusing charts, a business can now see where their online traffic is coming from. If they want to test the effectiveness of an offline marketing campaign, they need only set up a page on the website, drive people to it and measure it’s success.
A savvy business person knows their marketing dollars are an investment, not a cost.
They will happily spend $1 if they know they will receive an $8 return. The question has always been what marketing tools to invest in. Using website analytics answers
the question and helps businesses shift their marketing dollars to vehicles that are actually effective.
About CMS Web Solutions
CMS Web Solutions offers website design, affordable on page search engine optimization (SEO), social media marketing and design & mobile websites.
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
