How to position yourself as an expert
How to handle online criticism and feedback.
Since the very first moment I began training professionals about how to optimize their presence using Social Media, I’ve been asked: “How do I deal with someone who says something bad about me or about my company?” This fear of “putting yourself out there” due to the potential of online criticism is so very common.…
Read MoreWhat’s the ROI of YOU?
Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…
Read MoreWhat I learned from appearing on CTVs “The Social”
Last week, I was a guest on CTVs “The Social”, talking about Social Media. It was the first time I appeared on national television (“The Social” is similar to “The View” in the US). The Social is a daily talk show that “gives fresh, daily, perspective on up-to-the-minute news, pop culture, and lifestyle topics”. For the days…
Read MoreHow To Position Yourself As An Expert and Embrace The Brand Called YOU.
What do Bill Gates, Mark Zuckerberg, Michael Jordan, and even “Snookie” have in common? They are brands. Personal brands. They stand out further beyond Microsoft, Facebook, The Chicago Bulls and MTVs “Jersey Shore”. In our company, we are no longer “lifers” – our careers take different twists and turns along the way. One element that…
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